Research & Guides

Adobe Analytics

A practical, vendor-neutral framework for evaluating Adobe Analytics implementation partners — certifications, migration experience, governance and pricing.

Adobe Experience Manager

AEM projects are among the largest in the Adobe ecosystem. Here's how to evaluate AEM implementation partners — architecture depth, Cloud Service experience, migration record and total cost.

Adobe Target

Adobe Target succeeds or fails on program discipline, not just setup. How to evaluate partners for testing velocity, personalization strategy and measurement rigor.

Adobe Real-Time CDP

Real-Time CDP projects are data engineering projects. How to evaluate partners on identity strategy, data modeling, governance and activation — before you sign.

Adobe Commerce

From build quality and performance engineering to post-launch support economics — a buyer's guide to choosing an Adobe Commerce implementation partner.

Adobe Workfront

Workfront succeeds on adoption, not configuration. How to choose a partner who understands work management design, change management and integration with the Adobe stack.

Adobe Journey Optimizer

AJO is Adobe's platform-native journey engine. How to choose a partner for net-new implementations or Campaign-to-AJO migrations — data prerequisites, deliverability and journey design.

Marketo Engage

A verification checklist for choosing a Marketo Engage partner — lifecycle architecture, CRM sync hygiene, scoring models, migration experience and operations handover.

Partner Selection

A step-by-step guide to writing an RFP for Adobe implementation services — required sections, scoring matrices, red-flag responses and a free generator.

Partner Selection

Adobe's partner tiers measure commitment to Adobe's ecosystem — not project quality. What Platinum, Gold, Silver and Bronze actually signal, and how much weight to give them.