Conversion Lab Consultancy

We are a multidisciplinary and hands-on consultancy from Brazil focused on Ecommerce Growth, Conversion Copywriting, Conversion Optimization (CRO), and One-to-one Personalization strategies. We know how to ask the right questions. Our work is profound and differentiated. You can feel that in the first meeting. The JTBD methodology is the foundation of our processes. A Harvard Business School professor, Clayton Christensen, introduced the concept of Jobs-to-be-Done (JTBD). As Christensen et al. explain: “When we buy a product, we essentially “hire” it to help us do a job, a progress in our life. If it does the job well, we’ll hire it again. If it does a crummy job, we “fire” it and look for something else to solve the problem.” We use the framework to deeply understand the context and progress that your customer who has already purchased your product or service wanted. We interview customers for 45 minutes and identify the entire buying journey, their real needs, motivations, real competitors, and objections. All this learning is used to perform our four services described below. We use Bloomreach’s powerful tools to execute one-to-one personalization strategies to deliver an indivi